Lead generation is all about getting more people to use your website, in part by collecting their contact information. This usually involves collecting just their email addresses. However, email addresses cannot be collected and saved without the person’s permission. For this reason, you need to come up with a good way to both catches the website user’s attention and give them a good reason to want to become a lead. Below are some tips that can help.
Many people who used the internet a decade or more ago may associate pop-ups with viruses, however, that is not so much the case anymore. Instead, pop-ups are used more to grab a website user’s attention. This makes them the perfect tool for encouraging website users to sign up for a newsletter or otherwise become a lead.
If possible, enable a pop-up on your website that appears when users are about to leave the site. This is one of the best times to have a pop-up so that users have a chance to sign up for announcements before they leave, rather than when they are in the middle of reading an article or otherwise browsing the website. Also, make sure to mention that the website user is signing up for updates, rather than saying they are becoming a lead, as most casual website users won´t know what that means.
Offer Something in Return
Make sure to give your website users a good reason to want to sign up for a lead. One of the best ways to do this is to offer something in exchange for their email addresses. Usually, websites will offer to sign people up for a newsletter, but that’s hardly enchanting for most people. Instead, it can be helpful to offer a discount on a product or access to exclusive materials.
So, what should you offer your website users? Well, that depends a lot on what kind of website you run. If you run a shop website, offering a discount is one of the best things to do. If you run a recipe blog, offer a free exclusive recipe. Finally, if you run a regular reading blog, offer exclusive access to new articles.
Gaining new leads doesn’t have to be difficult. All you need to do to be successful is to grab a website user’s attention and give them a reason to sign up to be a lead.