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Marketing

  • Marketing

We use analytics, top-notch creative, and years of experience
to turn target audiences into brand champions.

OVERVIEWBENEFITSSERVICESGET STARTED

Find Digital Solutions To Your Marketing Problems

We believe that every business can become successful with the right resources. Digital marketing is one of those resources. Our team provides not just the skills and talent but also the software that helps marketers complete work more efficiently. By outsourcing your marketing work to our team, we can help you boost your marketing results while saving you time and money.

GET STARTED TODAY

Get Results

We provide marketing services that allow us to track how our strategies lead to sales. With this data, you are in a much better position to determine your return on investment. You can also use the information to tweak your marketing plan as you move forward.

Collaborate With Creatives

There is a lot of technical work behind marketing that makes it all work well. Even so, successful strategies really come down to the creativity of the people behind them. We build our team with creative people who think outside the box. By providing a diverse team, we also help ensure your message is on-brand and on-point.

BRANDING & STRATEGY

Find Your Niche With Better Branding

How strong is your brand? When customers think of your business, do they immediately know what it stands for and what it values? At JHF Capital we have a team of professionals who are dedicated to creating a branding strategy for your company that gets results. What kind of results, you ask? Let’s take a look at what branding can do.

The Benefits of Branding

A brand is so much more than a logo and a look. It incorporates your products, policies, and personal values into an identity that makes the first impression your customer has. A strong brand can do the following for your business:

  • Build customer loyalty and form a strong bond between them and your company
  • Support marketing and advertising campaigns with easily identifiable messaging
  • Drive a higher price point as customers buy into the “why” of your company
  • Create employee advocates who spread your message by word of mouth
  • Define your niche in the marketplace and set your company apart from competition

The Benefits of JHF Capital

We understand the value of research. Before we create your branding strategy, we will study your industry and your competition. With this info we can help you create the company identity you want. Contact us today and let’s get started.

CONTENT MARKETING

Small Business Content Marketing Solutions

Coca-Cola. Charmin. John Deere. Colgate. What do all these brands have in common? A strong content marketing platform. Fortunately, you don’t need to have a huge international brand to build one for your small business. JHF Capital offers content marketing solutions that provide value to your target audience and keep them engaged with your brand in meaningful ways.

Beyond Selling: Delivering Real Value

No doubt you’ve heard the saying, “Content is king.” That’s more than just a clever phrase in the marketing world: It’s an enduring truth, regardless of your business’s industry and market conditions. There’s no single content marketing design that fits every company. We start by gaining a full understanding of your business: its market, competitors, visibility and what makes it work. We then develop a unique strategy, choosing from many types of content to best reach your audience:

  • Newsletters
  • FAQs
  • Videos
  • Apps
  • Tutorials
  • Infographics

These formats can provide real information that your customers can use. You aren’t selling to them: You’re providing them value with news, helpful tips, lifestyle hacks and more.

Custom Solutions for Your Business

With a strong content platform, you can attract and engage with visitors, help build your brand and develop ongoing customer relationships. Our team of professionals is ready to craft that platform for your small business. Contact us today to discuss your options and get started.

EMAIL MARKETING

Rethink Your Approach to Email Marketing

Email marketing has grown beyond its earliest days. As a powerful marketing tool, it offers unique features and potential to engage your audience. The key to tapping into that potential, however, is using it wisely. JHF Capital offers sophisticated email marketing services that help you get the most from your email campaigns.

Powerful and Cost-Effective

Around 250 million people in the United States use email. That’s over 75% of the population, which demonstrates just how common email usage is. Many of us check our email every day – and that offers perfect opportunities to connect with your target market.

Email is especially useful for building ongoing customer relationships and cultivating loyalty. Email newsletters are powerful ways for customers to connect with your brand. They’re also a great example of content marketing: Through these newsletters, you can share valuable content:

  • Tutorials
  • Useful hacks
  • Insider news
  • Quick tips
  • Discount codes

A Total Approach to Small Business Marketing

JHF Capital’s email marketing services also pair well with others – social media and digital marketing, for instance. We offer subscription-based marketing packages, each customized with thoughtfully chosen tools to maximize your company’s reach, attract new customers and build relationships with current customers. We’d love to discuss your marketing needs. Contact us today to learn more or get started.

ONLINE ADVERTISING

Digital Advertising as a Competitive Advantage for your Business

In business your results mean everything. If your sales and revenues are increasing, your business is healthy, if not it is stagnating. Online digital advertising is a proven way to attract new eyeballs to your web pages with the specific purpose of increasing sales and revenues. Just think of how revolutionary Google AdWorks was it was launched. Today, the field is fertile with new advertising approached, designed to help you win.

Remarketing Strategy

An up-and-coming form of digital advertising, focusing on repeat customers and traffic increase, is remarketing. It is a technique that takes note of those who visit your website and advertises to them to bring them back.

Other Methods of Digital Advertising

Digital advertising is a dynamic and constantly changing arena. Today, more than ever, it is sensible to partner with professionals who now the current advertising landscape and have the knowledge to predict where the trends are taking it. Our firm will tailor-make an advertising campaign for your firm that will bring the following benefits:

  • Continuous use of changing best practices and techniques
  • Judicious use of Google AdWords and similar technologies
  • A/B testing to ensure optimal results
  • Scalability updating as your business grows

Our firm is interested in your success. We’d love to hear from you today.

PRINT MARKETING

Small Business Print Design and Marketing Services

Print marketing is far from dead. It’s very much alive and well, with more options than ever for amplifying your brand and engaging with your target audience. Whether alone or partnered with electronic marketing tools, a well-crafted print marketing strategy can gain real results. JHF Capital’s print design and marketing services offer a lot of value for your small business.

Gain Maximum Exposure With Targeted Campaigns

Print marketing has moved far beyond its origins. We understand its rich potential and use it to complement your other marketing efforts: content marketing, social media campaigns, website design, search engine optimization and more. We employ cutting-edge approaches to gain results:

  • Targeted direct mailings personalized with customer subscription data
  • Customer testimonies and success stories
  • Innovative designs with creative visual and tactile details

With our professional design and marketing team, your mailings move beyond mere mass appeal. Personalized design and details differentiate yours from the crowd to engage your audience, boost your brand and increase your customer base.

Partner With Us Today

Want to see the potential that JHF Capital’s print design and marketing has to offer? We create subscription-based marketing plans, each with a personalized mix of services chosen to accomplish your small business’s goals. Contact us today to discuss your marketing needs.

SEARCH ENGINE OPTIMIZATION, SEO

Your Business Needs Quality SEO

How much time have you devoted to understanding how search engines work when you built your website? If you’re like many folks, that was not your primary concern. However, along with your stir content, search engine optimization(SEO) is critical if you want to be visible on the web. You may wish to think a bit more about the benefits of SEO / Search Engine Optimization Services.

SEO Explained

SEO is really very simple in theory. It’s creating web content that will appeal to the widest variety of people searching for your web niche. In practice, it entails researching and effectively using keywords. It also means not “gaming” the web ecosystem in some artificial or obtuse way.

In practice, it takes knowledgeable and savvy web experts to design such high-quality SEO that your pages appear near the top of the search engine ranking pages (SERPS). Many folks lack that expertise and choose to partner with professionals to get the job done right.

SEO Really Helps

By designing your web pages with SEO algorithms in mind, your search engine ranking will improve. In practical terms: More eyeballs will view your site. You’ll gain the following advantages:

  • Top search position rankings
  • Local visibility
  • Global reach
  • More traffic to your site

There’s no need to wait any longer to spruce up your site!

SOCIAL MEDIA MARKETING

Social Media Marketing for Your Small Business

What’s your business’s social media strategy? You’re savvy enough to know that throwing a bunch of tweets out there isn’t enough to reach your target audience. With such sophisticated tools and algorithms involved, you need to partner with marketing profiles who understand and can successfully leverage them. Let JHF Capital craft a social media marketing strategy that gets you real, tangible results.

Effective Social Media Campaigns

No doubt you’ve heard the phrase “signal-to-noise ratio.” That’s a key consideration when marketing on social media: The sheer amount of content means that you and your message can get lost in the shuffle. Partnering with our professionals gains you several critical advantages:

  • Reaching and engaging potential customers
  • Encouraging customer interaction
  • Building an attentive audience
  • Creating ongoing customer relationships and loyalty

Valuable content, special offers and on-brand crafted messaging are just a few ways to accomplish these goals. With our help, your social media presence becomes meaningful and personable. You gain visibility, relevance and a positive image with your audience.

Kickstart Your Marketing Plan Today

Social media marketing is just one piece of a total marketing strategy. JHF Capital doesn’t focus on single one-shot campaigns – we form relationships with our clients with ongoing services and support. Contact us now to discuss how we can help your small business grow and succeed.

WEB DESIGN & DEVELOPMENT

Create an Engaging Website

With the rise of digital technology, websites have become an important component of a successful business. Websites are often the first points of contact between companies and their customers so each webpage should be informative and engaging. JHF Capital creates, maintains and refreshes websites for companies of all sizes.

Why Is Website Design Important?

Because people rely heavily on the internet, they often search for products and services they need online. An effective website will draw consistent internet traffic so your company can grow. Whether you want to create a new website or refresh an old one, JHF Capital identifies the niche audience and brand values of each company to develop an engaging website.

What Are the Traits of a Good Website?

Every website should be engaging so customers enjoy interacting with it. For both new and existing websites, JHF Capital ensures they have the following characteristic.

  • Information: Content is relative and engaging.
  • Navigation: The site is user-friendly with intuitive navigation.
  • Design: The website’s colors and font flow together smoothly and look professional.

Contact Us Today

Effective, engaging websites target niche audiences and help companies grow so they can remain competitive in the marketplace. If you are interested in website design and development to enrich your company, contact JHF Capital today.

Contact Us Today to Get Started

If we sound like the type of professionals you want to work with, reach out to us for a quote. We look forward to helping your business meet and exceed its goals.

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